Irish Retail Discount Index

Across 702 discounted deals recorded between 2026-01-27 and 2026-08-24, the median reduction is 42% and the mean is 43.3%. 234 were at half price or better. The median leads because reference prices are the retailer's own, and the largest single reduction recorded is 95%.

By retailer

• ProductKeys.ie: median 69.5%, mean 70.8%, 8 deals
• Boots: median 50%, mean 50.5%, 24 deals
• Brown Thomas: median 50%, mean 52.2%, 11 deals
• Amazon.ie: median 43%, mean 44.4%, 556 deals
• Smyths Toys: median 40%, mean 40%, 1 deals
• DID Electrical: median 32%, mean 32.3%, 4 deals
• Life Style Sports: median 30%, mean 36.9%, 31 deals
• Woodies: median 30%, mean 38.4%, 21 deals
• Harvey Norman: median 28%, mean 31%, 13 deals
• Power City: median 25%, mean 24.5%, 4 deals
• Currys: median 20.5%, mean 24.6%, 22 deals
• B&Q: median 16%, mean 18.2%, 5 deals

By category

• Health & Beauty: median 50%, mean 47.6%, 63 deals
• Fashion: median 48%, mean 46.6%, 59 deals
• Groceries: median 47%, mean 46.3%, 3 deals
• Entertainment: median 45%, mean 41.3%, 7 deals
• Electronics: median 42%, mean 43.4%, 267 deals
• Pets: median 40.5%, mean 47.8%, 6 deals
• Kids & Baby: median 38.5%, mean 40.5%, 30 deals
• Gaming: median 37%, mean 35.5%, 22 deals
• Home & Garden: median 36%, mean 39.1%, 97 deals
• Sports & Outdoors: median 33%, mean 39.5%, 17 deals
• Cars & Motors: median 31%, mean 31%, 1 deals